Blogging lets you reach two things – your target audience and search engines. By writing blogs, you let your audience know about your brand, product, or service, increasing their chances of including you in their purchasing choices. Meanwhile, search engines make it easy for people to find your business.
However, you can only achieve these two things by writing comprehensive blogs. So, what will you do if you don’t have writing skills? Well, maybe it’s time to outsource blog writing.
Why You Should Outsource Blog Writing
Outsourcing blog writing tasks means hiring another individual to write articles for your website. You will provide your writer with a guideline, your requirements for the blog, and the topic they need to write about.
Here are the reasons to hire a third-party writer for your blogging needs:
1. Access to Expertise
Writers often have years of experience, which makes them experts in their fields. Most of them also undergo training to improve their skills further. This expertise helps them pack information into a single blog post.
By hiring such people, your business can deliver blogs that resonate with the readers.
2. It Saves Time
Sure, you can try writing blog posts yourself. But can you do it as fast as expert writers do?
Expert bloggers can write fast, so you only need to review and approve their submissions. This allows you to focus on the core areas of your business, such as marketing and projects. You’ll also have more time to check in with your employees and see how your business is doing.
3. It Helps With SEO
Search engines give more attention to websites that update regularly. And what better way to update your website than to post blogs?
However, you can only publish blogs if you have a writer who can deliver them on time. Outsourcing blog writing means your writer will only focus on creating informative articles. So, you can store content for future use, allowing you to update your website regularly.
4. Outsourcing Is Cost-Effective
Third-party content writers work remotely, so you don’t have to provide them with office space and equipment.
In addition, the law doesn’t mandate businesses to provide employee benefits to outsourced workers, as the Fair Labor Standards Act does not cover them. Therefore, you only need to pay their salary, reducing the cost of hiring them.
5. Outsourced Bloggers Increases Conversion Rates
Outsourced content writers don’t just write. They also use backlinking, keyword research, and inbound marketing techniques to promote your brand, products, or services.
These writing strategies ensure you will reach your target audiences and provide them with the information they need throughout their purchasing decision.
If your blog is informative, compelling, and engaging enough, there’s a high chance that the audience will buy what you offer.
Find out more reasons to outsource article writing on LinkedIn.
Factors to Consider Before Outsourcing Blog Writing
- Your Brand & Target Demographic.
What product or service do you offer? To whom do you want to sell these products? Being clear about these things will allow you to find a writer who can help you engage the right audience. - The Writer.
Before outsourcing your writing tasks, you must ensure that the writer you choose is an expert in both writing and SEO. This will help you reach your goal of bringing brand awareness to your target market. - Your Brand Voice.
Your brand voice distinguishes you from your competitors. So, before outsourcing blog writing, ensure you can still add your brand’s voice to blogs. How? Create a guideline that explains how you want each piece of content to sound. - Your Budget.
Writers have different rates depending on their expertise, experience, and content volume. While you can hire a writer with lower rates, it’s important to note that seasoned writers can often provide high-quality content. - The Blog’s Graphics.
According to Harvard’s Digital Accessibility, adding relevant media to a blog is crucial for attracting, engaging, and improving a reader’s comprehension. They also break long texts, making your blog post easier to read.
All these things considered, you must check if you have an in-house employee who can create the blog’s graphics for you. If not, you will need to hire one.
Find out the questions you must ask yourself before outsourcing blog writing on Niel Patel’s blog.
How to Outsource Blog Writing Tasks
The key to a successful blog is the quality of content you’ll produce. Therefore, it is crucial to outsource a blog writer who not only delivers articles but also aligns with your goals, budget, and needs.
Here are the steps to outsource blog writing:
Step 1: Identify Your Goals
A writer can only carry your brand’s voice if your goals align with theirs. So, ask yourself – “Do I want to sell something or boost organic traffic?”
If you want to sell a product or service, you need to hire a writer specializing in writing promotional blogs. Meanwhile, if you want to boost website traffic, you need someone knowledgeable about creating SEO blog posts, email newsletters, and social media posts.
Step 2: Set a Budget
Setting a budget allows you to outsource a content writer who aligns with your financial constraints. This also sets your expectations regarding content quality and source of work.
Step 3: Look for a Writer
Here are the websites where you can outsource an article writer:
- Freelance Marketplaces.
UpWork, Indeed, and Freelancer are some freelance marketplaces where you can find your next blog writer. You need to publish job posts, wait for writers to apply, and screen these applications. - Social Media.
Facebook and LinkedIn are two of the best places to look for a writer. Simply post a hiring ad, leave your email, and let applicants contact you. - Job Boards.
Job boards like ProBlogger and We Work Remotely connect writers with hiring opportunities. They offer expert writers who deliver high-quality output promptly.
During the hiring process, interview candidates and learn about their experience, skills, and proficiency in tools essential for writing. A writing test is also crucial to assess their blogging skills.
Step 4: Draft a Contract
Creating a contract will ensure the job is straightforward before your newly outsourced blog writer works for you. It also helps resolve disputes if they arise in the future.
These are the most important things your contract must include:
- Scope of Work.
This details the writing project, topics, formats, and your project requirements. - Compensation.
The compensation should outline the amount the writer will receive for every submission, payment terms and methods, and a payment schedule. - Confidentiality.
Ensure your writer signs a non-disclosure agreement, especially if you need to share sensitive data with them. - Ownership.
This will safeguard you and the writer’s interests and ensure a fair working relationship. - Termination Clause.
This includes when you can terminate the writer and the notice period before terminating them.
Step 5: Provide Workflow Guidelines & Topics
When establishing workflow, create a content calendar containing the article topics, requirements, and deadlines. This will help you communicate and inform the writer about what they need to do in an article without emailing each other back and forth.
Step 6: Monitor Your Writer
You need to consistently check the writers’ output to ensure their work quality does not fluctuate over time.
Provide feedback so they know what to improve and praise them for a good job. Doing this will foster a good employee-employer relationship.
Semrush has also outlined how you can outsource a content writer.
Boost Your Brand with Blog Writing Outsourcing
Outsourcing blog writing can be a strategic decision that elevates your brand’s reach and online visibility. By entrusting experienced writers with this task, you not only save time and resources but also ensure that each blog is crafted with SEO, engagement, and branding in mind.
Remember to communicate your goals clearly to the writers. A well-defined workflow and regular feedback will help maintain quality and alignment with your objectives.
